What are you doing wrong on Instagram?

Social networks are a very important part of our day to day and, little by little, they evolve and adapt. It is not surprising that Instagram, therefore, is introducing new rules of the game. In this post, we tell you what mistakes you should avoid if you want to grow on Instagram and that its algorithm does not harm you:

Don't buy likes or followers

No one likes cheating. In the universe of social networks, buying likes and followers is reputed as "fraud". You can have a very high number of followers on your bookmark, but it will not help if you do not have an engagement according to your number of followers and it will end up being more damaging to your account than beneficial.

Lately, Instagram takes the purchase of unreal followers and likes very seriously and has taken measures to reduce this problem by eliminating those accounts that it considers false or inactive, as well as their likes and comments. Therefore, it is likely that if you have ever bought followers, in the following days you have seen how they have been progressively reducing.

If you want to grow on Instagram, you must interact with your audience, listen to them, and publish content according to their interests.

What should you be doing right now? In addition to interacting to reach as many people as possible and that more and more people know you or your product or service, you must share content that is interesting to them, answer their questions and comments, conduct raffles and contests, use relevant hashtags to position your posts, constantly post Instagram Stories and, as far as possible, direct Instagram and write texts that appeal to your audience.

Don't post sporadically or be inconsistent

Having a posting calendar to make sure you post regularly is critical. This will also help you be more creative and generate varied content such as stories, posts, contests, product or service demo videos, and if you have a brand, content about what's behind the camera.

Also, remember that your audience is short on time. For example, if you post 50 Instagram Stories in one day, the vast majority of your followers will most likely not see half because they don't want us to bore you, so they'll slide their finger to the left and skip them to watch the Stories of another account. Remember that all the content you publish must add value to your followers.

Our advice is to experiment with different publication times, different post numbers and text lengths to see what type of content your audience is more receptive to. Make Instagram statistics your best allies! In them, you will find the information you need to analyze these results.

Do not post content that is not from the Instagram social network

Each social network is different and, therefore, the way of publishing content on it must also be. If you want to spread your content and grow organically, you must use all the tools that Instagram makes available to you, such as stickers, fonts, color palette, and other tools that allow you to interact like direct Instagram.

In this sense, it is essential to keep in mind that Instagram likes the vertical format and therefore favors it, so your posts should be vertical, rather than horizontal, as well as the length of your videos should not be very long.

Do not post the same content on all your social networks

If you have a Community Manager, they will know it, but if you do not have it, you must bear in mind that the job of managing the different social networks of a brand is not to copy and paste the same content in all of them because they work differently and They have different audiences with different expectations.

Specific:

-Hashtags work better on Instagram than Facebook

-Formal content works better on Linkedin than on Instagram

-Blog posts work better on Linkedin and video works better on Snapchat

-Horizontal images work best on Facebook and square and vertical images work best on Instagram and Pinterest

Be very careful with spelling and grammar mistakes

Imagine that you put all your effort into creating a content strategy, you perfectly design the creatives and you have some texts for your publications with a lot of hooks, but you forget to check the text and suddenly you find a grammatical or spelling error. It does not matter all the effort you have made since the first impression you will make will not be good and your audience is precisely what it is going to repair, unfortunately.

 Don't ignore your audience

To grow your Instagram account, publish content similar to that of accounts that you consider inspiring or relevant and repost content generated by other users.

You must know your target audience well to generate consistent content. It is to those people that you have to get "hooked" and from whom you need their feedback.

Finally, remember not to take your content too seriously. Instagram is a fun, informal, and entertaining social network. If there is a platform where you can innovate and have fun, it is Instagram.